{"product_id":"hanes-sport-womens-cool-dri","title":"Hanes Sport Women's Cool DRI","description":"\u003cp\u003eIf you’re setting up your e-commerce shop, I’m assuming that you’ve already done comprehensive market research! You aren’t ready to write ANY form of copy until you know your ideal buyer.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat kind of questions do your customers typically ask when making a purchase?\u003c\/li\u003e\n\u003cli\u003eWhat matters to them? What concerns do they have?\u003c\/li\u003e\n\u003cli\u003eWhat kind of humor do they have?\u003c\/li\u003e\n\u003cli\u003eWhat’s their level of vocabulary- do they like slang or do they hate it?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003eImagine that you are a sales associate talking face-to-face with a client. This is how you want virtual customers to feel as they read your descriptions. Knowing your customer allows you to write in a voice that resonates with them. And this voice should fit inside of your branding universe—keeping consistent with your Instagram captions, blogs, and newsletters.\u003c\/p\u003e","brand":"Kalon","offers":[{"title":"Green \/ M","offer_id":34622622695582,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"Green \/ L","offer_id":34622622728350,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"Green \/ XL","offer_id":34622622761118,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"Green \/ 2XL","offer_id":34622622793886,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":34622622826654,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":34622622859422,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":34622622924958,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":34622622957726,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ M","offer_id":34622622990494,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ L","offer_id":34622623023262,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ XL","offer_id":34622623056030,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ 2XL","offer_id":34622623088798,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ M","offer_id":34622623121566,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ L","offer_id":34622623154334,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XL","offer_id":34622623187102,"sku":"","price":270.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 2XL","offer_id":34622623219870,"sku":"","price":270.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0409\/1920\/3998\/products\/15_b962da47-61b8-43e3-bf48-5c7027677b4f.png?v=1612801360","url":"https:\/\/vogue-theme.myshopify.com\/products\/hanes-sport-womens-cool-dri","provider":"vogue-theme","version":"1.0","type":"link"}