{"product_id":"long-sleeve-knit-cardigan-sweaters","title":"Long Sleeve Knit Cardigan Sweaters","description":"\u003cp\u003eIf you’re setting up your e-commerce shop, I’m assuming that you’ve already done comprehensive market research! You aren’t ready to write ANY form of copy until you know your ideal buyer.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat kind of questions do your customers typically ask when making a purchase?\u003c\/li\u003e\n\u003cli\u003eWhat matters to them? What concerns do they have?\u003c\/li\u003e\n\u003cli\u003eWhat kind of humor do they have?\u003c\/li\u003e\n\u003cli\u003eWhat’s their level of vocabulary- do they like slang or do they hate it?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003eImagine that you are a sales associate talking face-to-face with a client. This is how you want virtual customers to feel as they read your descriptions. Knowing your customer allows you to write in a voice that resonates with them. And this voice should fit inside of your branding universe—keeping consistent with your Instagram captions, blogs, and newsletters.\u003c\/p\u003e","brand":"Karina","offers":[{"title":"Default Title","offer_id":34622621548702,"sku":"","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0409\/1920\/3998\/products\/17_30a384a7-01b6-4919-9666-9d705a24cefa.png?v=1612801709","url":"https:\/\/vogue-theme.myshopify.com\/products\/long-sleeve-knit-cardigan-sweaters","provider":"vogue-theme","version":"1.0","type":"link"}