{"product_id":"womens-denim-leggings-with-pockets","title":"Women's Denim Leggings With Pockets","description":"\u003cp\u003eIf you’re setting up your e-commerce shop, I’m assuming that you’ve already done comprehensive market research! You aren’t ready to write ANY form of copy until you know your ideal buyer.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat kind of questions do your customers typically ask when making a purchase?\u003c\/li\u003e\n\u003cli\u003eWhat matters to them? What concerns do they have?\u003c\/li\u003e\n\u003cli\u003eWhat kind of humor do they have?\u003c\/li\u003e\n\u003cli\u003eWhat’s their level of vocabulary- do they like slang or do they hate it?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003eImagine that you are a sales associate talking face-to-face with a client. This is how you want virtual customers to feel as they read your descriptions. Knowing your customer allows you to write in a voice that resonates with them. And this voice should fit inside of your branding universe—keeping consistent with your Instagram captions, blogs, and newsletters.\u003c\/p\u003e","brand":"Rasmer","offers":[{"title":"Red \/ M","offer_id":34622631313566,"sku":"","price":480.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ L","offer_id":34622631346334,"sku":"","price":480.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ 2XL","offer_id":34622631379102,"sku":"","price":480.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ M","offer_id":34622631411870,"sku":"","price":480.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ L","offer_id":34622631444638,"sku":"","price":480.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 2XL","offer_id":34622631477406,"sku":"","price":480.0,"currency_code":"USD","in_stock":true},{"title":"Green \/ M","offer_id":34622631510174,"sku":"","price":480.0,"currency_code":"USD","in_stock":true},{"title":"Green \/ L","offer_id":34622631542942,"sku":"","price":480.0,"currency_code":"USD","in_stock":true},{"title":"Green \/ 2XL","offer_id":34622631575710,"sku":"","price":480.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0409\/1920\/3998\/products\/22_daa63bd4-bd5c-46cb-879c-58d3a48f5205.png?v=1612801754","url":"https:\/\/vogue-theme.myshopify.com\/products\/womens-denim-leggings-with-pockets","provider":"vogue-theme","version":"1.0","type":"link"}