Your About Us page is one of the most important pages on your website.

An About Us page is your chance to tell the world:

• Who you are.
• What matters to you.
• What you do.
• How you do it.

It’s often one of the first stops when someone visits your website or blog.

An About Us page may be a deciding factor before you convince someone to convert, whether that comes in the form of:

• Making a purchase.
• Downloading an awesome piece of content.
• Signing up for your newsletter.Requesting information or a demo.

Your About Us page should be:

• Informative. It doesn’t always have to tell your whole story, but it should at least provide people with an idea of .
• Contain social proof, testimonials, and some personal information that visitors can relate to, such as education, family, etc.
• Useful.
• Engaging.
• Easy to navigate.
• Accessible on any device.